Sergio Jorge joined Sunrise Sweets at the end of 1989 after completing his national service. He worked at the City Deep market wholesale outlet for 12 years. After completing a diploma in business management, Sergio decided to start his new venture, Sunrise Sweets Pretoria.
Sunrise Sweets Pretoria opened on 30 November 2002. The area was fairly untouched as far as sweet wholesalers go. Great determination and perseverance ensured steady growth and the Pretoria store is now a major player amongst the independent wholesalers.
In September 2005 the Sunrise Sweets Roodepoort concept store was opened and headed up by Raquel Jorge. With degrees in law, B Proc and LLb from Rand Afrikaans University and eight years experience in the corporate world, Raquel brought more structure and procedures to the business. She introduced formal staff training concentrating on customer relations and improved levels of service.